Perceptions and engagement of Klang Valley urbanites on COVID-19 PSAs during the pandemic

Since the start of the COVID-19 pandemic, rampant misinformation about the virus has created large-scale panic and uneasiness among the Malaysian public. In response to this threat, the Malaysian government launched public service announcements (PSAs) on COVID-19 in various media to increase public awareness and knowledge, specifically on recommended solutions. The messages in the PSAs were tailored to underscore the various phases of the pandemic to persuade public belief as well as nurture positive attitude and behavioural changes. The objectives of this study are: (1) to investigate the public's information-seeking behaviours, (2) to investigate user perceptions and indicators of PSAs, and (3) to determine the effectiveness of PSAs as a communication platform to convey important information about the pandemic throughout the different Movement Control Order (MCO) phases. Through focus group discussions with eight urban Klang Valley informants, findings highlight the crucial elements in identifying motivation and factors of media preferences which affect how various media platforms benefit the Malaysian public. The findings also illustrate the need for the government to ensure that the content and context of the PSAs meet the audiences' demographics in ensuring effective dissemination of information and awareness during a pandemic. © SEARCH Journal 2022.

Perceptions and engagement of Klang Valley urbanites on COVID-19 PSAs during the pandemic

Since the start of the COVID-19 pandemic, rampant misinformation about the virus has created largescale panic and uneasiness among the Malaysian public. In response to this threat, the Malaysian government launched public service announcements (PSAs) on COVID-19 in various media to increase public awareness and knowledge, specifically on recommended solutions. The messages in the PSAs were tailored to underscore the various phases of the pandemic to persuade public belief as well as nurture positive attitude and behavioural changes. The objectives of this study are: (1) to investigate the public's information-seeking behaviours, (2) to investigate user perceptions and indicators of PSAs, and (3) to determine the effectiveness of PSAs as a communication platform to convey important information about the pandemic throughout the different Movement Control Order (MCO) phases. Through focus group discussions with eight urban Klang Valley informants, findings highlight the crucial elements in identifying motivation and factors of media preferences which affect how various media platforms benefit the Malaysian public. The findings also illustrate the need for the government to ensure that the content and context of the PSAs meet the audiences' demographics in ensuring effective dissemination of information and awareness during a pandemic.

The Role of Media in Sponsorship Decision Making During Covid-19: A Malaysian Perspective

COVID-19 has impacted not only human lives, but also business organisations. The repercussions of the pandemic on global businesses include sustaining the value of a firm that could benefit stakeholders, such as the challenge for sponsored properties to attain sponsorship through a period of financial struggles and the capacity of a sponsor to provide it. It is imperative for business-to-business (B2B) communities to evaluate criteria and risks of sponsorship to instil public trust and consequently result in value creation for firms. At the same time, the role of the media is pivotal to create visibility of this partnership and achieve set sponsorship aims. With that said, the objective of this study is to explore the role of sponsorship decision making by Malaysian organisations during the pandemic and how the media have strengthened relationship marketing between businesses and their stakeholders;by examining the determinant factors of using media as an activation in sponsorship and the criteria of using media in sponsorship. The qualitative study conducted interviews with 13 corporate communication and marketing managers in Malaysia that are involved directly with sponsorship activation. The findings highlight the sponsorship ecosystem through the Malaysian media and B2B perspectives that would guide practitioners in making strategic decisions on B2B sponsorship matters, particularly on the relational approaches and media engagement should be seen as part of good business conduct. Future recommendation of this research is to seek the perceptions of consumers on the congruence of relationship marketing through sponsor-sponsored properties collaboration in Malaysian media. © 2022, Penerbit Universiti Kebangsaan Malaysia. All rights reserved.

The effects of health literacy and information seeking behaviour towards health marketing activity in pandemic time

In facing the outbreak of pandemic Covid-19, it is important to understand factors that influence how people behave and react towards health marketing done by the health provider. This understanding can inform health provider to aim their strategies in minimizing the impact and spread of the disease. The aim of this review is to place empirical research findings within conceptual frameworks which can facilitate the synthesis of these findings and their application to policy and practice. The diseases covered in this review are included due to their pandemic or potential pandemic status. They are all respiratory type diseases. Web of Science, Springer Link, Elsevier and Science Direct databases were searched for references to papers on severe acute respiratory syndrome related diseases and pandemics. Findings shows that health literacy and information seeking behaviour are equally important to affect the health marketing effort to address the right socio-demographic determinants at the right place and time. © 2021 American Institute of Physics Inc.. All rights reserved.